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Not all real estate practitioners are REALTORS®. The term REALTOR® is a
registered trademark that identifies a real estate professional who is a
member
of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its
strict Code of Ethics. Here are five reasons why it pays to work with a
REALTOR®.

1. Navigate a complicated process.
Buying or selling a home usually requires disclosure forms, inspection
reports, mortgage documents, insurance policies, deeds, and multipage
settlement statements. A knowledgeable expert will help you prepare the
best deal, and avoid delays or costly mistakes.
2. Information and opinions.
REALTORS® can
provide local community information on utilities, zoning, schools, and
more. They’ll also be able to provide objective information about each
property. A professional will be able to help you answer these two
important questions: Will the property provide the environment I want
for a home or investment? Second, will the property have resale value
when I am ready to sell?
3. Help finding the best property out there.
Sometimes the
property you are seeking is available but not actively advertised in the
market, and it will take some investigation by your REALTOR® to find all
available properties.
4. Negotiating skills.
There are many negotiating factors, including but not limited to price,
financing, terms, date of possession, and inclusion or exclusion of
repairs, furnishings, or equipment. In addition, the purchase agreement
should provide a period of time for you to complete appropriate
inspections and investigations of the property before you are bound to
complete the purchase. Your agent can advise you as to which
investigations and inspections are recommended or required.
5. Property marketing power.
Real estate doesn’t sell due to advertising alone. In fact, a large
share of real estate sales comes as the result of a practitioner’s
contacts through previous clients, referrals, friends, and family. When
a property is marketed with the help of a REALTOR®, you do not have to
allow strangers into your home. Your REALTOR® will generally prescreen
and accompany qualified prospects through your property.
6. Someone who speaks the language.
If you don’t know a CMA from a PUD, you can understand why it’s
important to work with a professional who is immersed in the industry
and knows the real estate language.
7. Experience.
Most people buy and sell only a few homes in a lifetime, usually with
quite a few years in between each purchase. Even if you have done it
before, laws and regulations change. REALTORS®, on the other hand,
handle hundreds of real estate transactions over the course of their
career. Having an expert on your side is critical.
8. Objective voice.
A home often symbolizes family, rest, and security — it’s not just four
walls and a roof. Because of this, home buying and selling can be an
emotional undertaking. And for most people, a home is the biggest
purchase they’ll every make. Having a concerned, but objective, third
party helps you stay focused on both the emotional and financial issues
most important to you.
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