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Not all real estate practitioners are REALTORS®. The term REALTOR® is a
registered trademark that identifies a real estate professional who is a
member
of the NATIONAL ASSOCIATION of REALTORS® and subscribes to its
strict Code of Ethics. Here are five reasons why it pays to work with a
REALTOR®.

1. You’ll have an expert to guide you through the process. Buying or selling a home
usually requires disclosure forms, inspection reports, mortgage
documents, insurance policies, deeds, and multi-page settlement
statements. A knowledgeable expert will help you prepare the best deal,
and avoid delays or costly mistakes.
2. Get objective information and opinions.
REALTORS® can provide local community information on utilities, zoning,
schools, and more. They’ll also be able to provide objective information
about each property. A professional will be able to help you answer
these two important questions: Will the property provide the environment
I want for a home or investment? Second, will the property have resale
value when I am ready to sell?
3. Find the best property out there.
Sometimes the property you
are seeking is available but not actively advertised in the market, and
it will take some investigation by your REALTOR® to find all available
properties.
4. Benefit from their negotiating experience.
There are many
negotiating factors, including but not limited to price, financing,
terms, date of possession, and inclusion or exclusion of repairs,
furnishings, or equipment. In addition, the purchase agreement should
provide a period of time for you to complete appropriate inspections and
investigations of the property before you are bound to complete the
purchase. Your agent can advise you as to which investigations and
inspections are recommended or required.
5. Property marketing power.
Real estate doesn’t sell due to advertising alone. In fact, a large
share of real estate sales comes as the result of a practitioner’s
contacts through previous clients, referrals, friends, and family. When
a property is marketed with the help of a REALTOR®, you do not have to
allow strangers into your home. Your REALTOR® will generally prescreen
and accompany qualified prospects through your property.
6. Real estate has its own language.
If you don’t know a CMA from a PUD, you can understand why it’s
important to work with a professional who is immersed in the industry
and knows the real estate language.
7. REALTORS® have done it before.
Most people buy and sell only a few homes in a lifetime, usually with
quite a few years in between each purchase. And even if you’ve done it
before, laws and regulations change. REALTORS®, on the other hand,
handle hundreds of real estate transactions over the course of their
career. Having an expert on your side is critical.
8. Buying and selling is emotional.
A home often symbolizes family, rest, and security — it’s not just four
walls and a roof. Because of this, home buying and selling can be an
emotional undertaking. And for most people, a home is the biggest
purchase they’ll ever make. Having a concerned, but objective, third
party helps you stay focused on both the emotional and financial issues
most important to you.
9. Ethical treatment.
Every member of the NATIONAL ASSOCIATION of REALTORS® makes a commitment
to adhere to a strict Code of Ethics, which is based on professionalism
and protection of the public. As a customer of a REALTOR®, you can
expect honest and ethical treatment in all transaction-related matters.
It is mandatory for REALTORS® to take the Code of Ethics orientation and
they are also required to complete a refresher course every four years. |